Business marketers who want to reach top 
executives at nonprofit organizations have
easy access to mailing lists, email lists, and
other responsive marketing methods, including:
1. Most Popular Lists of Nonprofit Executives, each of which can be ordered from Hippo Direct.
2. Marketing2Nonprofits.com connects you with top sources for reaching nonprofit executives via:
Mailing Lists
Email Lists
Advertising in Print Publications
Advertising in Email Newsletters
Advertising on Websites
3. I recently completed a project for one of our mailing list clients who needed accurate market research on nonprofit organizations by employee size. Here's a summary of counts of nonprofit organizations by employee size
# EMP SIZE QUANTITY % of TOTAL
1 - 4 500,148 58.43%
5 - 9 186,599 21.80%
10 - 19 80,976 9.46%
20 - 49 53,137 6.21%
50 - 99 17,718 2.07%
100 - 249 12,810 1.50%
250 - 499 2795 0.33%
500 - 999 1005 0.12%
1,000 - 4,999 742 0.09%
5,000 - 9,999 63 0.01%
10,000 + 54 0.01%
TOTAL 856,047
SIC codes included in these counts:
8322 Individual and Family Services
8331 Job Training and Related Services
8351 Child Day Care Services
8361 Residential Care
8399 Social Services, Nec
8412 Museums and Art Galleries
8422 Botanical and Zoological Gardens
8611 Business Associations
8621 Professional Organizations
8631 Labor Organizations
8641 Civic and Social Associations
8651 Political Organizations
8661 Religious Organizations
8699 Membership Organizations, Nec
(Above counts by employee size from the InfoUSA Business Masterfile.)
Email list of subscribers to the Philanthropy Today Enewsletter is available for the first time. Go here to see details on renting this email list which gives marketers entree to top management of nonprofit organizations.
Philanthropy Today condenses the day's latest developments into a quick, easy-to-read news briefing. Readers are alerted to news articles just posted by The Chronicle of Philanthropy, as well as nonprofit-related articles that appear in newspapers and magazines across the United States and around the world.
Philanthropy Today subscribers are leaders of nonprofit organizations and agencies, plus fund-raising executives, development professionals, and foundation executives.
Email lists from The Chronicle of Philanthropy are in high demand and have already proven very responsive for the select group of advertisers who've been granted access during the past few months.
Hippo Direct has been given permission to make this email list available to a wider range of companies and organizations. To maintain the high standard of responsiveness, usage is carefully controlled, with only a limited number of marketing messages each month sent to each name on the list.
The new website www.Marketing2NonProfits.com gives mailers and advertisers one-stop access to the leading publishers and professional associations who market to charities such as hospitals, universities, foundations and social service agencies.
Marketers can learn details regarding marketing programs to reach leading non-profit organization executives, including: development directors, executive directors, fundraisers, marketing managers, public relations and events coordinators.
The site features links to 48 leading sources of marketing to non profits:
* Mailing Lists
* Email Lists
* Advertise in Print Publications
* Advertise in Email Newsletters
* Advertise on Websites
A few days ago a prospective client asked me, "What's your expertise regarding mailing lists based on?"
The simple answer is experience. And lots of it. I've worked with hundreds of clients who market to dozens of different industries and job functions. The best part of being a list broker is that I get to become an active part of the marketing staff for so many different types of companies.
In his book "Outliers: The Story of Success", Malcolm Gladwell states that a person needs to work 10,000 hours at something to become truly expert.
Since 1986 I've been part of nearly 40,000 mailing list and email list orders. I passed the 10,000 hour mark as a list broker more than a decade ago. And two of my key colleagues at Hippo Direct have a combined 24 years experience working with mailing lists.
With increased experience comes increased specialization. Currently half of our work with clients focuses on postal and email lists in 3 market segments:
1. College Professors and Administrators
2. Dentists and Dental Professionals
3. Top Executives at Nonprofit Organizations
The learning never stops. Especially regarding achieving better results from email lists -- and finding new sources of postal lists. When something works well for one client, we can apply that knowledge to other clients.
The
Chronicle of Philanthropy email list is now available to promote important products or services which can be used by executives of nonprofit and tax exempt organizations.
The Chronicle is the non-profit world's leading source of news and information. Non-profit leaders, fund-raising executives, donors, and grant seekers rely on the bi-weekly newspaper, Web site, and
e-mail newsletters to stay informed and to get solutions
to the challenges their organizations face.
The list contains more than 60,000 double opt-in email addresses, which can be selected by:
* Job Title
* Area of Responsibility
* Organization Type
* Annual Operating Budget
* Newsletter Subscribers
* Gender
List is available exclusively from Hippo Direct. See current datacard online at
http://www.hippodirect.com/mailing-list/chronicle-of-philanthropy-email-mailing-list.htm
List usage is carefully controlled, with only a limited number of marketing messages each month sent to each name on the list. This judicious use of list protects advertisers against competing offers; and combines with the high quality of names to produce a very responsive email list.
For list counts -- or to reserve your transmit date -- contact Andy Mills via email andrewm@hippodirect.com or by phone at 317-566-1161