10 Reasons To Use Direct Mail Package With Letter Rather Than Self-Mailer
The Gilbert Direct Marketing Blog featured a recent guest post from Marjorie Bicknell reminding us why the classic #10 letter package can produce better results than self-mailers such as postcards and flyers.
Marjorie's 6 reasons for choosing a letter package:
1. A letter in an envelope is "real" mail.
2. A letter is still the most effect tool a direct marketer has.
3. A letter package offers privacy.
4. A letter package gives you room to tell your story.
5. A letter package is more personal.
6. A letter package can be more economical than a self-mailer - and provide a higher ROI.
I'll add 4 more reasons why "letter inside envelope" direct mail packages can generate more sustained response than self-mailers:
1. Can include premiums such as bookmarks or imprinted magnets.
2. Can use a "buckslip" to highlight the main element of your offer.
3. Can include your business card as part of the mailing.
4. Can include coupons to stimulate immediate purchases.