7 Reasons Why You Should Send More Direct Mail In 2010
1. Less clutter in the mailbox = more response for your mailings.
Here are 6 more reasons, per Rod Devar, Manager of Direct Mail at the US Postal Service. Rod's article "Don't Call It a Comeback" appeared in the December 2009 issue of Deliver Magazine.
2. Mail will be even easier to track with new postal services like Intelligent Mail.
3.. Clean lists are eco-friendly and cost-effective.
4. Content marketing is on the rise, which brings more opportunites to cross-promote.
5. Newspapers are suffering, which means that advertisers need to find new ways to reach prospective local customers.
6. Printing and database technology continues to improve, which provides more opportunities to use color and personalization in your mailings.
7. Direct mail is a strong acquisition tool with better targeting than other methods.