Email marketing from Hippo Direct featured in new Marketing Wisdom report
An email marketing strategy which re-sent promotions to non-openers of the original offer increased overall click thru rates by 49% for one of Hippo Direct's publishing clients.
This email marketing tactic is featured in a new report from MarketingSherpa called "Marketing Wisdom for 2010: 70 Marketers and Agencies Share Real-Life Stories and Lessons Learned".
For more information and to download the report, visit MarketingSherpa's website. See the Hippo Direct citation on pages 11 and 12 of the report.
The increase in overall click through rate was achieved as part of an ongoing email marketing program to sell paid publication subscriptions to registrants of a free online service.