How Original Content Can Invigorate Your Online Marketing Strategy
Here's a behind-the-scenes peek at the strategies which Hippo Direct is using to grow our business, and increase sales for our clients. The graphic below shows the Hippo Direct Content Wheel.
The underlying idea is to write original articles and other useful content, then share and publish variations of this content for different market segments. All of the spokes to the right of center represent places in which we distribute our content:
- Blog
- Websites
- Email Newsletters
- Promotional Emails
The spokes to left of center are channels from which the vast world of internet users and prospective clients can access and share our content:
- Links From Others
- Twitter
- Facebook
- LinkedIn
This Content Wheel plan can be used by any business with a website and blog to dramatically increase the reach and results of their marketing program. It combines inbound marketing and social media with direct marketing and email marketing.
